Did You Know
Everyone is biased. You won’t find this out if you ask them, but you will see it when your case facts are filtered through a focus group discussion. Focus group members absorb your facts, then, as they discuss the case, reveal their bias by the way they interpret your facts. For instance, in a real estate development/finance/construction defect case, two focus group members said they were always fair. But, as the group discussed the case, one of these two said, “think any corporation who sells itself to another corporation for a dollar is a fraud,” while the other member said, “I don’t have a problem with that—it is just good business.” Two people who said they were fair—same facts—opposite bias.
Civil Court Judicial Forum hears from Trial Science
Nov 10, 2009
Judges and attorneys heard about how electronic evidence presentations can enhance juror memory and comprehension in complex cases. Dr. Dugan received an average rating of 4.21 out of 5 from the participants. Comments included, "Excellent-good presentation," "Persuasive," "Presentation was too short. Had good info, but not enough time. Would like to hear more." --always leave them wanting more!
This type of audience is always challenging and stimulating. These are the litigators, the men and women in court in front of juries. Dr. Dugan thinks of them and presents to them as the elite of the elite, the starting line-up. "These are the attorneys who put it on the line for their client in an arena that is as competitive as any athlete ever faces. These are the ones people think of when they hear the word 'Lawyer.'"
