Focus Groups

After defining the issues of your case, Trial Science filters those issues through the biases of the Focus Group members. We match demographic characteristics and attitudes to their biases for each issue. Trial Science is then able to provide you with accurate predictions to tell you how each juror may react to your specific case issues.
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Mock Trials

Trial Science's unique state-of-the-art technology gives you immediate and accurate information from jurors during a simulated trial. Each juror is provided with a transmitter that operates on an eleven point scale to rate the speaker's believability. Responses from up to fifteen jurors are recorded instantaneously on a computer and viewed on a monitor. Trial Science then summarizes each juror's response and the response of the jury as a whole. The jurors actually tell us what works and what doesn't work in your presentation.
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Development and Presentation of Exhibits

Trial Science will work with the attorneys in developing a sequence of exhibits for openings and closings. By having one strong theme with two to four sub-themes that jurors can visualize, your message will be remembered. The exhibits will be computer "slides" that are presented by our state-of-the-art computer projection system. The purpose of this is to develop a simple story that contains the main issues of the case images that stay in the memory of jurors. View a graphical view of Development and Presentation of Exhibits.
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Witness Preparation

What should your client wear to Court? How will his or her manner, posture and speaking style affect the jurors? Jurors tend to like or dislike witnesses very quickly. The facts of the case, if strong enough, can often overcome this initial attitude toward the witness. However, if the case is close, the initial attitude toward the witness can dictate the case outcome. In order to neutralize any initial negative bias toward your witnesses, Trial Science will work with your witnesses on how to conduct themselves in Court.
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Supplemental Questionnaires for the Jury Panel

Demographic data from the Focus Groups and Mock Trials become even more valuable when Supplemental Questionnaires are allowed. By correlating demographic data with the attitudes expressed during Focus Groups and Mock Trials, a clear idea emerges of how people with different profiles will respond to the issues of the case. By constructing a Supplemental Questionnaire with questions that tap the attitudes and demographics that are discriminating to various issues of the case, attorneys are able to rank the jury pool prior to voir dire.
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Jury Selection

Based on information gained from the Supplemental Jury Questionnaire, Focus Groups and Mock Trials, a jury profile will be formulated and entered onto a computer software spreadsheet.

Jurors will be pre-rated as to how they fit the best case profile. Voir dire questions will be designed to either give to the Judge or, if allowed, to be asked by the attorneys. As questions are asked and answered, data are entered into the spreadsheet for that particular jury panel member, and ratings are automatically adjusted. Through this computer process, the attorneys will have demographic and attitudinal data immediately available for challenges.
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