What will jurors think about your case?
Imagine knowing the strengths and weaknesses of your case well before you enter the courtroom. Imagine knowing ahead of time how jurors will react to your facts, your witnesses, and your presentation style. With Trial Science you will!
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Persuasion Tips
Leonardo — the name says it all
Of the top 15 most popular paintings in the world, Leonardo Da Vinci has three [Mona Lisa, The Last Supper, and the Madonna Litta]. No other artist has any more than one in this top group. What is it about Da Vinci or his process that has led to this dominant, remarkable achievement? Let’s let him tell us: “There are [...]
A new way to view “bias” during voir dire
If you don’t like B.F. Skinner, stop reading now. If you don’t like me, you should have stopped reading when you saw the “From” line. Anyway . . . For those of you still reading, B.F. was unknowingly good at finding bias in jurors. He did this by teaching us where biases originate. He clearly showed us that “bias” is [...]
Act I in your opening is vital
I experienced, up close and in person, the reason why a story model is so important for your trial openings. A classic story model tells the listener, right up front, what to expect, how long it will take to hear the saga, and what their job will be once the story fully unfolds. Here was my up-close experience, though: I [...]