What will jurors think about your case?
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Persuasion Tips
A new way to view “bias” during voir dire
If you don’t like B.F. Skinner, stop reading now. If you don’t like me, you should have stopped reading when you saw the “From” line. Anyway . . . For those of you still reading, B.F. was unknowingly good at finding bias in jurors. He did this by teaching us where biases originate. He clearly showed us that “bias” is [...]
Act I in your opening is vital
I experienced, up close and in person, the reason why a story model is so important for your trial openings. A classic story model tells the listener, right up front, what to expect, how long it will take to hear the saga, and what their job will be once the story fully unfolds. Here was my up-close experience, though: I [...]
Practice the way you play
Here is a real email excerpt from a dad who was watching his son’s school mock trial: At a 4th Grade Mock Trial and when the kid prosecutor finished her passionate opening statement the kid defendant [my son] was so moved he stood up and applauded. This could be a quick verdict. Funny? Absolutely. Universally true? Absolutely, from 4th grade [...]