Thinking outside (and inside) the box
This Persuasion Tip is very different—more of a “behind the curtain” view of [...]
Whoever tells the best story wins
I have pushed many of you to the very edge [...]
Trial lawyers need to be good listeners
We don’t know a lot of actual facts or scientific [...]
The tense is important
Rhetoricians (those Greek guys whose names we are supposed to [...]
Moral decisions are guided by consequences of actions
Judges and attorneys ask jurors if they can be “fair [...]
In medias res openings
Typical openings begin at . . . well . . [...]
The “click-whirr” response
Just like a judge can bestow extra meaning and credibility [...]
It was called show AND tell for a reason
It’s always a good time to learn a new trick. For instance: [...]
Recognizing and refuting the other side of the story
Whenever I contemplate the strengths of the other side of [...]
The Gatekeeper
An expert witness takes the stand. She answers a series [...]