Witness prep – content AND demeanor count
The call I get usually starts out something like this: “Hey, Dan! I’ve got a client who is [insert some [...]
Voir Dire Score-Keeping
I think about your courtroom challenges all the time. For instance, last week, I was lying on the operating table [...]
Recruiting the Protagonist
For way too many years, I have badgered and pleaded with you to tell a good story in your opening; [...]
Make your opening a classic
‘tis the season for story-telling. What makes a story a classic that gets told over and over again? Aristotle, Shakespeare, [...]
Scarcity and the Un-Rung Bell
“. . . the jury will disregard that last answer . . .” “. . . I’ll instruct the jury [...]
Be valid
You have an insurance bad faith case in which the carrier paid only a fraction of the estimated damages to [...]
You already all know this, but do you practice what you preach?
Your daughter tells you that in three weeks she must do a science report out loud to her whole class. [...]
Jargon-fighting tools to help your audience
Below is a paragraph out of a cover letter I was sent by my insurance broker regarding the renewal of [...]
The power of jurors in the story
In the story-telling model that we use with attorneys to help them craft an engaging opening statement, one of the [...]
A quick follow up to “Fill it in or have it filled in for you”
In my last Persuasion Tip © (Dec. 12, 2017: “Fill It In Or Have It Filled In For You”, I [...]
Article written for and published by the ASTC in Sept. 2016 – Just When You Thought It Was Safe . . .
Just when you thought we had gotten past having to explain Gene Hackman’s unethical behavior as a trial consultant in [...]
Witness prep – content AND demeanor count
The call I get usually starts out something like this: “Hey, Dan! I’ve got a client who is [insert some [...]
Voir Dire Score-Keeping
I think about your courtroom challenges all the time. For instance, last week, I was lying on the operating table [...]
Recruiting the Protagonist
For way too many years, I have badgered and pleaded with you to tell a good story in your opening; [...]
Make your opening a classic
‘tis the season for story-telling. What makes a story a classic that gets told over and over again? Aristotle, Shakespeare, [...]
Scarcity and the Un-Rung Bell
“. . . the jury will disregard that last answer . . .” “. . . I’ll instruct the jury [...]
Be valid
You have an insurance bad faith case in which the carrier paid only a fraction of the estimated damages to [...]
You already all know this, but do you practice what you preach?
Your daughter tells you that in three weeks she must do a science report out loud to her whole class. [...]
Jargon-fighting tools to help your audience
Below is a paragraph out of a cover letter I was sent by my insurance broker regarding the renewal of [...]
The power of jurors in the story
In the story-telling model that we use with attorneys to help them craft an engaging opening statement, one of the [...]
A quick follow up to “Fill it in or have it filled in for you”
In my last Persuasion Tip © (Dec. 12, 2017: “Fill It In Or Have It Filled In For You”, I [...]
$61M Settlement
Trial Science conducted several rounds of pre-trial research for Paul Yetter and Collin Cox [of Yetter Coleman based in Houston] in [...]