Make your opening a classic
‘tis the season for story-telling. What makes a story a classic that gets told over and over again? Aristotle, Shakespeare, [...]
Scarcity and the Un-Rung Bell
“. . . the jury will disregard that last answer . . .” “. . . I’ll instruct the jury [...]
Be valid
You have an insurance bad faith case in which the carrier paid only a fraction of the estimated damages to [...]
You already all know this, but do you practice what you preach?
Your daughter tells you that in three weeks she must do a science report out loud to her whole class. [...]
Jargon-fighting tools to help your audience
Below is a paragraph out of a cover letter I was sent by my insurance broker regarding the renewal of [...]
The power of jurors in the story
In the story-telling model that we use with attorneys to help them craft an engaging opening statement, one of the [...]
A quick follow up to “Fill it in or have it filled in for you”
In my last Persuasion Tip © (Dec. 12, 2017: “Fill It In Or Have It Filled In For You”, I [...]
Fill it in or have it filled in for you
Pretty simple sign. Neat. Straight-forward. But, clear? Here is how a fictitious jury might discuss this sign: Juror #1: “I [...]
Counsel-table-sitting-behavior is always noted
Who better to give us important trial tips than jurors themselves? In our mock trials, the jurors are surveyed after [...]
The Mere Exposure Effect
[NOTE: Here is the second in the Persuasion Tip series written by our Summer Intern, Tera Robison from Emory University. [...]
Make your opening a classic
‘tis the season for story-telling. What makes a story a classic that gets told over and over again? Aristotle, Shakespeare, [...]
Scarcity and the Un-Rung Bell
“. . . the jury will disregard that last answer . . .” “. . . I’ll instruct the jury [...]
Be valid
You have an insurance bad faith case in which the carrier paid only a fraction of the estimated damages to [...]
You already all know this, but do you practice what you preach?
Your daughter tells you that in three weeks she must do a science report out loud to her whole class. [...]
Jargon-fighting tools to help your audience
Below is a paragraph out of a cover letter I was sent by my insurance broker regarding the renewal of [...]
The power of jurors in the story
In the story-telling model that we use with attorneys to help them craft an engaging opening statement, one of the [...]
A quick follow up to “Fill it in or have it filled in for you”
In my last Persuasion Tip © (Dec. 12, 2017: “Fill It In Or Have It Filled In For You”, I [...]
Fill it in or have it filled in for you
Pretty simple sign. Neat. Straight-forward. But, clear? Here is how a fictitious jury might discuss this sign: Juror #1: “I [...]
Counsel-table-sitting-behavior is always noted
Who better to give us important trial tips than jurors themselves? In our mock trials, the jurors are surveyed after [...]
The Mere Exposure Effect
[NOTE: Here is the second in the Persuasion Tip series written by our Summer Intern, Tera Robison from Emory University. [...]