What’s in it for me? What’s in it for me? We all make quick, subjective assessments of how “involved” any [...] By Dan Dugan|2021-03-17T21:12:05+00:00March 10th, 2021|Persuasion Tips|0 Comments Read More
Black-and-white or grey? Black-and-white or grey? As I read a 1981 study by O’Keefe and Delia [...] By Dan Dugan|2021-03-17T21:12:05+00:00March 10th, 2021|Persuasion Tips|0 Comments Read More