Focus Groups2021-03-15T21:42:20+00:00

What will jurors think about your case?

Imagine knowing the strengths and weaknesses of your case well before you enter the courtroom. Imagine knowing ahead of time how jurors will react to your facts, your witnesses, and your presentation style. With Trial Science you will! Trial Science provides you with the profession’s most sophisticated trial preparation tools.

What our clients are saying about us.

I just want to thank you again for your invaluable assistance before and during the trial of this important case. Your advice was right on the mark time and again. Bar none, you’re the best trial consultant I’ve ever seen.

Paul Yetter, Yetter Coleman / Houston, TX

In my experience, whoever hires Trial Science first – and follows their advice – will win the jury trial. It’s just that simple.

G. David Robertson, Robertson, Johnson, Miller, Williamson / Reno, NV

The unique and enormous benefit of Dan’s terrific CLE program is that it presents a comprehensive, systematic and scientific approach to focus groups, mock trials, and jury selection. I have not attended a similar program that put all the pieces of the puzzle together in such an understandable way.

Jarome E. Gautreaux, Gautreaux, Adams & Sizemore, LLC / Macon, GA

I am grateful to Dan Dugan and Trial Science for making me the trial lawyer I am today. Dan’s workshop and follow-up coaching on a trade secrets case helped me to integrate the best aspects of story-telling and advocacy into a compelling jury trial. The results speak volumes. Thanks, Dan!

James Wagner, Conn Kavanaugh / Boston, MA

Act I in your opening is vital

I experienced, up close and in person, the reason why a story model is so important for your trial openings.  A classic story model tells the listener, right up front, what to expect, how long it will take to hear the saga, and what their job will be once the story fully unfolds. Here was my up-close experience, though:  I [...]

Practice the way you play

Here is a real email excerpt from a dad who was watching his son’s school mock trial: At a 4th Grade Mock Trial and when the kid prosecutor finished her passionate opening statement the kid defendant [my son] was so moved he stood up and applauded. This could be a quick verdict. Funny?  Absolutely. Universally true?  Absolutely, from 4th grade [...]

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