Just because . . .
The motivation behind an act is probably the most interesting [...]
Communicate in seasons
The vernal equinox—springtime. It is a beautiful and turbulent time of [...]
Be clear or else
Did gyre and gimble in the wabe: All mimsy were [...]
Decision-making for trial attorneys
I have just done you a big favor! I mean BIG! [...]
Persuade on your terms
Homer Simpson’s boss believes that the term “Meltdown” is not [...]
A fresh look at “commonplace”
Originally, a “commonplace” meant a shared experience or belief—a place [...]
Case outcome predictions
“Prediction is very difficult, especially if it is about the [...]
Creating juror urgency
Crimson Tide is in the lead with time running out. [...]
Simple and fluent wins
Which food additive do think is more dangerous? #1–Hnegripitrom, or [...]
Jurors mentally push back
Warning — This Persuasion Tip is for Plaintiff Attorneys only. If you are [...]